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Coms 307 Blog 7



In the first commercial ad (above) I looked at, Trumps message was delivered in a very positive light. It was just that a message, about how Trump plans to bring jobs back to the U.S. and of course how that will Make America Great Again. His opponent or opponents are never mentioned in this ad which is interesting, many ads tend to at least take a little jab at the opponent but this one never mentions anyone but Trump and the American worker making it a candidate-positive ad with little to no controversy something Trump is not known for. This ad helps to boost the Trump image and take focus off of possibly controversial topics of the moment. The Super PAC Rebuilding America Now, however, paid for this ad, so it does not reflect the campaigns direct strategies.
Now lets take a look at an ad actually created by the Trump Campaign team (above). This ad shows Hillary Clinton referring to Trump supporters as Deplorable people. An effective strategy to say the least, the effect intended is probably to strengthen Trumps supporters ties to his campaign and possibly to help influence donations from people
wanting to help the Trump Campaign surpass Clintons after she clearly called those donating to the Trump campaign deplorable. She called these people Islama-phobes, homophobes, and many other unpleasant names lumping all Trump supporters into a stigmatized group of bad people. This could only have strengthened the already Trump supporting voters positive opinions toward their candidate. However, it likely did very little if anything to convincing undecided parties, which in my opinion is a weakness of opponent bashing ads.
In this next commercial ad by the Trump campaign (right) his opponent is never directly targeted verbally yet her picture is used in the ad a couple of times. This ad mainly focuses on the corrupt political system as a whole. The ad uses what sounds like pieces and parts of a Donald Trump Speech or Speeches as the audio. Over and over again the draining political system is called out for loose immigration and disastrous trade deals leading to our country hemorrhaging funds. Pictures of Obama and his presidential team are used as well telling me the main push this ad is trying to make is a call for change. Not just a change in office though a change in the traditional scheme of things. Electing a businessman to the Oval Office rather than another politician is what it seems this ad aims to get across. This ad is directed to everyone even supporters of the opposing side trying to sew the idea that maybe it is time to try something new since clearly politicians have been letting us down for far to long. This is clearly an attack ad (attacking the incumbent even though he isn’t running) along with the rest of the previous political machine. This could also be a strategy to promote the business side of Donald Trump and the moneymaking and managing experience he brings to the table since the countries extreme debt is mentioned a few times in this ad. Overall this ad tries to promote the Image of Trump as the anti-politician and clear choice to fix the countries problems.
The final ad I want to mention (below) is more of a clear cut attack ad against Clinton. It highlights how her policies have allowed ISIS and terrorism to spread, her lying about her private email use, and her statements about Trump supporters being deplorable. This is clearly an attempt by the Trump campaign team to highlight Hillary Clintons biggest mistakes throughout the campaign and her political career simply to discredit her as a leader capable of controlling the country. The goal of this would be to make undecided voters really contemplate Clinton’s mistakes before deciding one way or the other.      

https://www.youtube.com/watch?v=vST61W4bGm8
https://www.youtube.com/watch?v=jI7ke3a7wOM
https://www.youtube.com/watch?v=NMNZTcGSHLg
https://www.youtube.com/watch?v=sBbtCvUGweo
https://imgflip.com/i/1af6pv
https://www.opensecrets.org/pacs/superpacs.php

Comments

  1. UnknownMarch 30, 2017 at 9:54 AM

    I first want to say I like the layout of this blog. Very nice. I also did my blog on Trump and you are saying many similar things that I mentioned about the ads I chose. Some of the ads are nice and positive, giving him a positive image. On the other hand, there are some ads that are straight up scary to watch. Nonetheless, I think that most of his campaign ads were successful. He mostly attacks Hillary in his campaign ads, but he did a decent job of having some variety, I'm which was effective in my book.

    ReplyDelete
  2. UnknownApril 6, 2017 at 6:45 AM

    I talked about the "deplorable" ad in my blog as well, and you are spot on saying that the ad caused Trump supporters to unite and strengthen their views on Trump. It's quite obvious watching any one of his rallies that many Donald Trump supporters are super passionate about their candidate, so when the opponent attacks not only Trump but his supporters, they view that as offensive. It was a huge mistake on Hillary's part to say those comments. Candidates should always make sure when they say something, that their own comments wont come back to haunt them.

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