In the first commercial ad (above) I looked at, Trumps message was delivered in a very positive light. It was just that a message, about how Trump plans to bring jobs back to the U.S. and of course how that will Make America Great Again. His opponent or opponents are never mentioned in this ad which is interesting, many ads tend to at least take a little jab at the opponent but this one never mentions anyone but Trump and the American worker making it a candidate-positive ad with little to no controversy something Trump is not known for. This ad helps to boost the Trump image and take focus off of possibly controversial topics of the moment. The Super PAC Rebuilding America Now, however, paid for this ad, so it does not reflect the campaigns direct strategies. Now lets take a look at an ad actually created by the Trump Campaign team (above). This ad shows Hillary Clinton referring to Trump supporters as Deplorable people. An effective strategy to say the least, the effect in...